My dad works for American Savings Bank, as the director of digital marketing. Now, when you hear the word bank, you think about people working with money. Instead of working with money, he helps customers do their banking easier and faster from their phoneor computer. His main job is to create a strategy for how ASB will help customers do their banking as easy as possible. An interesting, yet challenging part of his job is getting customers used to the new technology. Another thing that he does is look at stats or data for the website, so he can see what people are doing when they are on the website or if they are clicking on links. Some of you may go on social media, like, TikTok, Youtube, and Instagram. You probably see views, likes, and comments, these are also forms of data, showing how many people have seen and clicked on your video. To be in this profession, my dad needed to receive a Bachelor’s Degree in Marketing and a Masters Degree in Business Administration, for a total of 6 whole years! Working in this job, he needs to be adaptable, to be able to change based on how people use the website, and more importantly, he needs teamwork! Teamwork is critical in Digital Marketing and any job, because you need to be able to work with others. When he was about 25, he took an entry level position at a local bank, and turned it into a long-time career. Going into his job, he wished he had more classes in data visualization, or reading graphs and charts. Digital Marketing falls under the business and arts/communication pathways at Pearl City High School. If you’re interested in technology and maybe designing digital flyers, this may be a job for you.